Weatherboy is the cumulative efforts of a team of people passionate about connecting you with the wonderful world of weather. Whether we’re on television or radio, in print, or online, we’re committed to giving you access to information and knowledge about meteorology and broader earth sciences.
While we appear online as a happy-go-lucky young weather enthusiast, we’re very serious about the weather. Any weather content produced in any medium under the Weatherboy brand is developed by trained, college-educated meteorologists. Even in social media, our company policy requires that public-facing members of our team be a current and active member of both the American Meteorological Society and the National Weather Association. This requirement is one way we ensure our team is current with the latest the science of meteorology offers.
The Weatherboy character has roots to one of our founding meteorologists, made famous on national television in the 1990s. Since then, Weatherboy has appeared on countless television and radio programs as regular meteorologist or guest earth science expert. The advent of social media and the existence of properties like MySpace allowed those familiar with Weatherboy from radio and TV to connect with the brand and character.
However, as the social media revolution continued and the public’s media consumption habits shifted, social became a key way people got their weather information and news. Rather than supporting broadcast endeavors, a presence on Facebook and Twitter became a primary communications channel for us to get the word out about the weather. By the time Hurricane Irene traveled up the US east coast in 2011, Weatherboy’s Facebook presence became a significant player in the weather news space. By the time Hurricane Sandy approached the same area the following year, Weatherboy’s presence as a major force in the meteorology space was cemented.
Weatherboy continues to leverage new technology to connect with audiences. Whether it’s a sizeable presence with Snapchat or an audience that watches live streams from our aerial photography drones, such as WeatherboyOne, on their mobile devices, we are committed to connecting people of all ages with valuable, actionable weather information.
After all, We Know What’s Up Before It Comes Down!
Make sure you are following us in social media! These are our ONLY authorized accounts:
Snapchat: username theWeatherboy